Tough internet gross sales enlargement (+17.9%) pushed by means of robust tendencies for the virtual advertising industry (+46.3%)

Paris, 29 August 2022 (8am) – The DÉKUPLE Workforce, a cross-channel information advertising skilled, is lately reporting its internet gross sales for the primary part of 2022.

Bertrand Laurioz, Chairman and CEO: “With internet gross sales up +17.9%, industry for the primary part of 2022 displays a cast efficiency, reflecting the growth of our virtual advertising actions particularly and reflecting DÉKUPLE’s excellent degree of resilience confronted with the present financial uncertainties.

Our virtual advertising industry, which represents 50.8% of consolidated internet gross sales, when compared with 40.9% 365 days in the past, showed its robust enlargement, with gross sales hiking +46.3%, pushed by means of the tough construction of the information advertising marketplace and the rising enchantment of our consulting and engineering services and products combining more than one spaces of experience to permit manufacturers to support their advertising and industry efficiency.

Our portfolio-based actions stay cast regardless of an negative surroundings. Our Magazines industry, down -4% when compared with a top foundation for comparability, displays the affect of decrease industrial returns, in part offset by means of the rise in costs for the click mag traces. Along this, the Insurance coverage industry has persisted shifting ahead with its deployment, with +27% enlargement, supported by means of the mixing of strategic belongings from the InsurTech company QAPE – KOVERS because the finish of 2021 and the growth of our medical insurance providing.

Whilst DÉKUPLE is celebrating its fiftieth anniversary this yr, we’re assured that we will proceed to broaden our actions, whilst providing efficient answers for our shoppers and extra strengthening our skilled groups. Because of our capability for innovation, in addition to our exterior enlargement, development nearer hyperlinks with cutting edge companies, we goal to proceed with our diversification throughout all of the data-marketing sector.

With its distinctive positioning and sound basics, DÉKUPLE is rolling out its Ambition 2025 strategic plan in order to changing into a pace-setter for data-marketing in Europe”.


The DÉKUPLE Workforce is reporting €89.1m in internet gross sales1 for the primary part of 2022, up +17.9%. The Workforce’s gross margin2 got here to €72.0m, up +12.6% year-on-year.

Breakdown of the exchange within the Workforce’s internet gross sales by means of industry line:

€m H1 2022 H1 2021 Trade
Magazines 39.7 41.4 -4.0%
Virtual Advertising 45.2 30.9 +46.3%
Insurance coverage 4.1 3.2 +27.0%
Internet gross sales 89.1 75.5 +17.9%

Breakdown of the exchange in internet gross sales by means of area:

€m H1 2022 H1 2021 Trade
France 80.1 67.8 +18.2%
Spain 8.9 7.7 +15.5%
Internet gross sales 89.1 75.5 +17.9%

Breakdown of the exchange within the Workforce’s gross margin by means of industry line:

€m H1 2022 H1 2021 Trade
Magazines 39.7 41.4 -4.0%
Virtual Advertising 28.1 19.3 +45.8%
Insurance coverage 4.1 3.2 +27.0%
Gross margin 72.0 63.9 +12.6%


The longstanding mag subscription industry traces recorded a product sales quantity3 of €107.0m, down -4.4%, with a gross margin of €39.7m, down -4.0% because of a top foundation for comparability – open-ended subscription gross sales enlargement of +9.8% for the primary part of 2021 – and a deterioration within the financial surroundings in spring 2022. The rise in press writer costs is making it imaginable to partly offset the decrease degree of recruitments on new industrial campaigns, mirrored in a -9.6% contraction within the lively open-ended subscription portfolio at 30 June 2022 to two,370,000 gadgets.

In hundreds of gadgets 30 June 2022 30 June 2021 Trade
Energetic open-ended subscriptions 2,370 2,621 -9.6%


The Virtual Advertising industry showed its robust enlargement tendencies, with a gross margin of €28.1m, up +45.8% from the primary part of 2021, which had noticed +36.2% enlargement.

The gross margin for consulting services and products (€17.8m) is up +39.7%. This enlargement is constructed round a powerful industry glide for Converteo, a number one French information and virtual technique consulting company, in spaces which might be ceaselessly evolving and innovating. Regardless of recruitment marketplace pressures, the groups have persisted to develop, with over 300 personnel recently, serving to force the growth of the 4 core practices (Information x Industry Consulting, Analytics x Virtual Merchandise, Media x CRM, Era x Information).

Advertising Engineering services and products in France (€8.1m) recorded an +86.3% build up of their gross margin, factoring in a scope impact for €3.3m, related to the mixing of Reech, an Affect Advertising skilled, because the 3rd quarter of 2021. Like-for-like, Advertising Engineering services and products recorded enlargement of +5.6%, in keeping with marketplace tendencies.

The gross margin for advertising services and products in Spain (€2.2m) is up +0.7%, in line with the extent of operations from the former yr.

Gross margin (€m) H1 2022 H1 2021 Trade
Consulting – France 17.8 12.7 +39.7%
Advertising Engineering – France 8.1 4.4 +86.3%
Advertising Products and services – Spain 2.2 2.2 +0.7%
Virtual Advertising gross margin 28.1 19.3 +45.8%


The gross margin for the subsidiary ADLP Assurances, specialised in information marketing-based affinity insurance coverage brokerage, got here to €4.1m, up +27%. This industry is constant to broaden its policyholder portfolio. It’s making the most of the strengthening of its product providing within the Supplementary Well being sector because the integration at end-2021 of technological belongings from the InsurTech company QAPE and belongings from KOVERS, the primary mutual insurer to be awarded the Moral Well being Insurance coverage (Assurance Santé Ethique) label.


Regardless of the uncertainty related to the worldwide financial context, the DÉKUPLE Workforce is constant to roll out its Ambition 2025 technique aiming to develop into a Ecu chief for information advertising. With the Workforce’s tough monetary sources, it’s successfully situated to toughen competitive enlargement in virtual advertising in order to strengthening its positions on this sector, whilst shifting ahead with its industrial investments in its portfolio-based actions producing recurrent revenues.

Based in 1972, DÉKUPLE is a big participant for cross-channel information advertising. The Workforce designs, markets and implements buyer acquisition, loyalty and dating control services and products by itself behalf or for its companions and shoppers throughout all distribution channels. Its skilled features permit it to toughen manufacturers with their advertising wishes, and to create, by itself behalf, portfolios that generate recurrent revenues. The Workforce works with two-thirds of the firms from the CAC 40 and massive numbers of mid-market companies.
DÉKUPLE recorded internet gross sales of €164.3m in 2021. Found in France, Spain, Portugal and China, the Workforce employs greater than 700 other folks.
DÉKUPLE is the trademark of ADLPartner, a “société anonyme” (restricted corporate) with a Board of Administrators, indexed at the regulated marketplace of Euronext Paris – Compartment C.
ISIN: FR0000062978 – DKUPL


Investor Members of the family & Monetary Knowledge
tel: +33 (0)1 41 58 72 03 – family [email protected]

Cyril Combe – tel: +33 (0)1 53 65 68 68 – [email protected]

1 Internet gross sales (made up our minds in keeping with the French skilled standing for subscription gross sales) simplest come with the quantity of remuneration paid by means of mag publishers; for subscription gross sales, internet gross sales due to this fact correspond to a gross margin, deducting the price of magazines bought from the quantity of gross sales recorded. For acquisition and control commissions related to gross sales of insurance coverage insurance policies, internet gross sales contain present and long run commissions issued, bought by means of the accounting reporting date, internet of cancellations.
2 For the virtual advertising industry, the gross margin represents the whole quantity of internet gross sales (overall invoices issued: charges, commissions and purchases charged again to shoppers) much less the whole quantity of prices for exterior purchases made on behalf of shoppers. It is the same as internet gross sales for the mag and insurance coverage industry traces.

3 Product sales quantity represents the worth of subscriptions and different merchandise bought. It is the same as internet gross sales for the insurance coverage industry.


Leave a Reply