MAD Answers, an initialism of Measurable Correct Virtual Answers, is a new-age song distribution corporate based through Bugwu Aneto-Okeke. Since its release in 2017, the pioneering virtual song corporate has served as a substitute for conventional song label offers. MAD Answers’ primary provider is virtual song distribution, however not too long ago, the corporate has transcended its unique conception, now providing a variety of services and products that come with virtual advertising, label services and products, public members of the family, and song publishing.
With operations in Nigeria, South Africa, Canada, and america Of The us, MAD Answers has been at the leading edge of aggregating and licensing song content material from around the continent of Africa to the sector from over 45 virtual provider suppliers like Apple Track, Spotify, VEVO, Amazon, YouTube, Pandora, Audiomack, Ayoba, TikTok, Triller, Deezer, iHeartRadio, Boomplay, Mdundo, BeatSource, Joox, Tencent, and plenty of extra. The corporate may be designed to construct long-term song careers for African artists with a trajectory to have interaction their lovers and inform their tales to the sector in attention-grabbing tactics.
Being on the epicentre of song’s development, MAD Answers has been in a position to effectively export Nigerian song from the streets and native suburbs to the sector by the use of an built-in virtual distribution means, complex knowledge assortment gear, and virtual advertising analytics experience that may ensure the most productive dialog charges and go back on funding for artists whilst making a fanbase and obtaining retargeting knowledge to lend a hand their song succeed in a much broader succeed in.
House to over 1000 artists international, MAD Answers has supported the debut albums, prolonged playlists, and early singles of artists in quite a lot of genres however it’s predominantly concerned about afrobeats song. Even though not too long ago, the corporate has been creating a noteworthy foray into the gospel song marketplace, running carefully with artists like Okey Sokay, Nosa, Protek Illasheva, and extra to come back. Within the Nigerian song scene, MAD Answers has allotted and/or are nonetheless distributing for artists reminiscent of Simi, Reekado banks, P-Sq., Runtown, Ric Hassani, Asa, Phyno, Maleek Berry, King Perryy, Skales, Seyi Shay, Liya and plenty of extra.
MAD Answers allotted Simi’s To Be Truthful album which peaked at #1 in Gambia, and #2 in Nigeria and Ghana. The corporate additionally performed a semantic function in launching Nigerian artist, Runtown, into the mainstream marketplace along with his hit unmarried “Mad Over You”. Artists like Yung L have made their debut at the Billboard Charts, and Africa’s largest song duo, P-Sq., are these days making their resurgence with the assistance of services and products proffered through MAD Answers. With a listing of over 3 billion performs and counting, MAD Answers has certainly served because the distributor for lots of nominated and award successful artists.
For MAD Answers, the objective has at all times been to supply African artists with a world succeed in. As a number one Unbiased Distributor, MAD Answers is a Member of the World Unbiased rights frame “Merlin” with get right of entry to to the most productive offers. The corporate has obtained a mix of direct offers with international DSPs authorized by the use of its US place of business and Merlin offers authorized by the use of its Sub Saharan Africa places of work. In 2021, the corporate partnered with funding corporate, Chordcash, to lend a hand impartial artists obtain fundings and assets into their song profession in an effort to maximise possible. Some artists have already gained investment and are already beneficiaries of the initiative.
All over the primary quarter of 2021, MAD Answers introduced its newest product, an afro-fusion song listening neighborhood, skill company and label servicing corporate known as Have interaction. The initiative serves as a skill incubator masking Africa, Europe, the United Kingdom, US and Canada. With an purpose that comes to blurring the road between primary labels and impartial artists, Have interaction makes use of adapted and bespoke label services and products that supply impartial artists with right kind illustration, activation, fan base development, and get right of entry to in all key song territories on a world scale.
Core audiences of Have interaction come with song listeners, artists, and business tastemakers. Recently status as one in all Africa’s largest song communities and authentic curator on Apple Track and Audiomack, Have interaction is continuously growing alternatives for artists’ communities that may therefore boost up publicity and make sure fast scaling of listenership thru quite a lot of playlist campaigns and DJ Mixes.
The inception of Have interaction has presented Spin With Have interaction, a DJ Combine curator and provider highlighting one of the crucial maximum captivating DJ Mixes throughout Africa from each established names and an inexhaustible new magnificence of DJs that incorporates DJ Neptune, DJ Xclusive, DJ Voyst, DJames, DJ Outcome, and plenty of extra. The primary function of Spin With Have interaction is to proceed development a musical target market influenced through the standard of mixes carried out through famend DJs who can nearly deliver any temper to existence.
With an array of recent merchandise launching within the fourth quarter of 2022, it stays MAD Answers’ objective to create an ecosystem the place impartial artists and labels can protected their long run within the song trade, and succeed in their longer term objectives. With the ever-evolving virtual age, MAD Answers is helping to ship price to song execs in the community and across the world; the usage of a mixture of era, and advertising enjoy to construct accept as true with and maximise earnings possible from Africa to the Global & Vice versa.