Addition of first-party information cleaning and protected garage complements PureCars’ skill to leverage top quality shopper information throughout promoting channels, bettering the effectiveness of gross sales, mounted operations and retention advertising and marketing methods.
ATLANTA, Jan. 11, 2023 /PRNewswire/ — PureCars, the main supplier of virtual advertising and marketing generation and services and products for car sellers, introduced nowadays its acquisition of information control platform, The AutoMiner. PureCars is subsidized via Diversis Capital Companions and Level 1 Ventures.
The virtual promoting panorama is poised for a cookieless long run later this 12 months, making protected and actionable first-party information vital for sellers to compete in a crowded marketplace. With out the power to make use of choices like target market matching and retargeting, dealerships will wish to depend on their very own first-party information to know and have interaction their consumers in a extra customized and related approach. As well as, sellers will have to additionally imagine strict privateness, information safety and encryption insurance policies – and the prospective hefty fines related to them. The AutoMiner’s information platform guarantees the protected garage and supply of all information.
Via merging The AutoMiner’s buyer information platform with PureCars’ advertising and marketing generation, dealership information will also be cleansed, consolidated and simply deployed throughout a variety of advertising and marketing channels. This mixture ends up in extra environment friendly and correct advert concentrated on.
“The AutoMiner solves a ache level that has plagued the business for years — incomplete and faulty buyer information that ends up in a vital waste of advert spend,” stated Stephane Ferri, CEO at PureCars. “Deficient buyer information ends up in useless advertising and marketing, both from wrong buyer data or achieving out with beside the point messages. Via becoming a member of our two organizations, we can supply sellers with essentially the most tough buyer information and advertising and marketing platform to be had nowadays.”
“PureCars is the depended on identify in car virtual promoting. Via including The AutoMiner to its suite of services and products, we’re the first and simplest encrypted buyer information platform with automatic information hygiene services and products that connects immediately to a broker’s promoting accounts,” stated Aaron Sheeks, President and Managing Spouse, The AutoMiner. “Via integrating our applied sciences, we in reality turn into what each broker within the nation is looking for: your entire bundle of information control and best-in-class advertising and marketing answers — with the broker’s good fortune because the function.”
“Many organizations are operating to broaden a method to meet the calls for of fixing privateness regulation and knowledge safety. The addition of The AutoMiner to PureCars manner dealerships can spouse with the chief in virtual promoting realizing that they have got a confirmed and protected answer for first-party information, and one this is to be had nowadays,” stated Diversis Senior Running Spouse, David Muscatel.
To be informed extra, sellers are inspired to talk over with https://information.purecars.com/nada-2023 or NADA sales space #3879 to satisfy in individual with PureCars and The AutoMiner representatives.
Since 2007, PureCars has helped hundreds of sellers strengthen their promoting effectiveness, whilst decreasing advert prices in line with unit bought and in line with restore order. Thru our distinctive aggregate of complicated promoting answers, virtual vending and marketplace analytics, we offer sellers and companions with best-in-class answers that build up potency and profitability. We’re a licensed virtual supplier for 16 OEMs within the U.S. and 1 in Canada, compliant with 40+ manufacturers and serve 65 of the highest 100 broker teams in North The usa. To be informed extra, please talk over with http://www.purecars.com.
About Diversis Capital
Based in 2013, Diversis is a tool and generation targeted personal fairness fund with over $1 billion in belongings beneath control that invests in decrease middle-market corporations, concentrated on scenarios the place it may possibly upload distinctive price in serving to an organization achieve the following degree. With a collaborative way to making an investment, its Running Companions and Strategic Advisors paintings along control groups to lend a hand construct a hit organizations located for long-term expansion. To be informed extra, please talk over with http://www.diversis.com.
About Level 1 Ventures, LLC
Level 1 Ventures, LLC used to be based in 2005 and has invested over $200M in 22 late-stage expansion corporations. Level 1 does a mix of number one and secondary making an investment in addition to seed making an investment. Level 1 appears to be like for top expansion corporations which can be led via passionate marketers in ag-tech, cloud, cellular, auto, shopper and undertaking tool areas.