Putting digital marketing within reach of entrepreneurs
Digital Marketing has become a highly essential tool for businesses irrespective of their sizes, but for entrepreneurs, it can be especially important in reaching out to new customers, enlarging their existing customer base and eventually growing their businesses. However, many entrepreneurs may feel intimidated by the complexity of Digital Marketing and the costs associated with it. Many of you would agree with that.
As a Digital Marketing Consultant in India, one can attest that with the right strategies and tools, Digital Marketing can be made more accessible and effective for entrepreneurs. The fact that it has become a necessity for businesses to go online is for all to see. We have seen so many unique and innovative businesses like hydroponic plants, online handwriting improvement courses, personality development tools, etc. struggling for their survival even though they could create amazing products. It was due to their failure in reaching out to the customers.
One of the biggest challenges for entrepreneurs when it comes to Digital Marketing is the COST. Many digital marketing services and tools can be expensive and entrepreneurs may not have the budget to invest in them. However, how many business owners are aware that there are many cost-effective options available? For example, social media platforms like Facebook, Instagram, Twitter and especially Linkedin offer free business profiles that can be used to reach customers and promote products or services. Additionally, there are many free or low-cost tools available, such as Canva for graphic design, Hootsuite for social media management, Chatgpt for content writing and Google Analytics for website analytics. All you need is a writing strategy and if you have that, then tools can help you reach your audience and get you that business that you as a business owner desire.
Another challenge for entrepreneurs is understanding the various digital marketing channels and how to use them effectively. For example, Search Engine Optimization (SEO) can be complex and is an ever-changing field and many entrepreneurs may not know where to start. However, there are many resources available to help entrepreneurs learn the basics of SEO and how to improve their website’s visibility in search engine results. It always helps out to check out avenues like Youtube, Udemy, Skillshare etc. to learn and understand how you can leverage SEO for your website. For the time you devote to learning via these avenues, you are sure to reap the benefits in the long term. If entrepreneurs still find etching out this time is difficult due to bandwidth issues, then there are many digital marketing agencies and consultants that can provide guidance and support to entrepreneurs looking to improve their digital marketing efforts. But be very careful when selecting one as you may come across a few wrong ones as well.
So, here is a trick, go through some Youtube videos on SEO and then cross-question the consultant or Digital Marketer whom you are trying to hire. This helps to validate their skills and your decision. Finally, entrepreneurs should focus on creating high-quality content that is relevant and valuable to their target audience. This can include blog posts, videos, infographics and other types of content that educate and engage customers. By providing valuable information, entrepreneurs can establish themselves as experts in their field and build trust with their customers. Additionally, high-quality content can also help improve SEO and drive traffic to the entrepreneur’s website.
To illustrate the effectiveness of Digital Marketing here’s a case study of a manufacturing company
Company: XYZ Corporation Industry: Manufacturing
Challenge: XYZ Corporation is a mid-sized manufacturing company specialising in creating custom-made products for other businesses. Despite having a strong reputation in the industry, the company struggled to generate visibility and business online. They wanted to increase their online presence and attract more customers to their website.
Solution: To help XYZ Corporation generate more visibility and business online, a digital marketing strategy was developed. The strategy included the following tactics:
- Search Engine Optimization (SEO): A comprehensive SEO audit was conducted to identify areas where the website could be improved to rank higher in search engine results. This included optimizing page titles, meta descriptions, and keywords, as well as improving website structure and content.
- Content Marketing: A content marketing strategy was created to provide valuable information to potential customers and establish the company as a thought leader in the industry. This included creating blog posts, infographics, and videos that covered topics related to the company’s products and services.
- Social Media Marketing: The company’s social media presence was improved by creating and managing accounts on relevant platforms such as LinkedIn and Twitter. This helped to increase brand awareness and drive traffic to the website.
- Paid Advertising: Paid advertising campaigns on Google and LinkedIn were created to target specific audiences and generate leads.
Results: The digital marketing strategy was successful in increasing XYZ Corporation’s online presence and attracting more customers to its website. The following results were achieved:
- Website traffic increased by 50% within the first three months of implementing the digital marketing strategy.
- Organic search traffic increased by 30% within the first three months.
- The website’s search engine ranking improved, resulting in higher visibility in search engine results.
- The number of leads generated through the website increased by 20%.
- The company’s social media following grew by 25%.
By implementing a comprehensive digital marketing strategy, XYZ Corporation was able to increase its online presence and attract more customers to its website, ultimately resulting in more business for the company.
In conclusion, Digital Marketing can be a powerful tool for entrepreneurs to reach new customers and grow their businesses. However, it can be challenging for entrepreneurs to navigate the various channels and tools, and the costs associated with it also can be prohibitive. However, by understanding their target audience, using cost-effective tools, and creating high-quality content, entrepreneurs can do their Digital Marketing, get their reach and achieve success. A digital marketing consultant can help many entrepreneurs to develop and implement effective digital marketing strategies that have helped them to grow their businesses. With the right approach and the right tools, digital marketing can be made accessible and effective for entrepreneurs of all sizes.
Views expressed above are the author’s own.
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